Mika
VIP Contributor
KYC or Know Your Customer is a very important business strategy. It is really important to gather as much info as you can about the people who subscribe to your services, who use your products, who are your regular customers. When you understand your customers, you can keep making your products and services better so that your customers continue to buy from you. Offering valuable products and services is the key to consistently generating sales. When you know your customers, you can even contact them to promote your new products and services. Knowing your customers is also important for stopping frauds.