Just about 1.84 billion people log into Facebook every day, which means Facebook gets at least 1.84 billion hits on its website and app every day. Facebook has 2.80 monthly active users.
Based on the traffic stat and user base, Facebook is really huge.
Do you think Facebook is the best social media platform for business promotion?
Facebook can be the best platform for your business promotion only in the countries where it is widely used. For example, in China Facebook is banned. So, if your customers are Chinese you will have to advertise on WeChat. China has 1.7 billion population, therefore, it offers big business opportunities.
VK is Facebook-like social media platform for Russian audiences (it is also available in other languages), VK is more popular in Russian-speaking audiences compared to Facebook. If you want to target customers in Russia and Russian-speaking countries, you will have to use VK.