Irina Bodan
Member
Here are some cool tricks to take your Facebook ads from good to GREAT:
1. Different Sizes: Don't just stick to one ad size. Facebook offers different options - try them all to see what works best for your audience.
2. Various Formats: Don't get stuck in a boring format rut. Use carousels, videos, or dynamic ads to grab attention.
3. Manual bidding: Instead of automatic bidding, try setting your own bids. This way, you can control how much you spend and who sees your ads.
4. Find Your Lookalikes: Use Facebook's data to target people similar to your existing customers. These "lookalike audiences" are more likely to be interested in your product.
5. Win Customers Back: People who already visited your website are more likely to buy. Use re-targeting ads to remind them about your awesome stuff.
6. Test Your Ads: If unsure your ad is a winner, run a test with a completely new audience to see how it performs.