Jasz
VIP Contributor
Customers are the lifeblood of your business. While you can't force them to buy, you can do a lot to encourage them to come back again and again. This is why it's so important that you make the most out of every customer response — whether they're responding positively or negatively. Below are tips for doing just that:
Always thank customers for their feedback no matter how small. A simple "thank you" is enough, but if there's something specific you can do to address the issue, such as a refund or exchange, do it right away to increase your chances of retaining them.
Respond quickly to negative reviews if possible. If there's something you can do to improve their experience with your product or service, it will greatly increase your chances of turning them into a repeat customer down the road. For example, if someone complains about poor customer service but doesn't mention any specifics about what happened during their interaction with an employee at your company, follow up with them via email and ask for more details about what went wrong so that you can take steps to prevent similar incidents from happening again in the future (and also avoid having other potential customers read about how bad things were in their review).
Always thank customers for their feedback no matter how small. A simple "thank you" is enough, but if there's something specific you can do to address the issue, such as a refund or exchange, do it right away to increase your chances of retaining them.
Respond quickly to negative reviews if possible. If there's something you can do to improve their experience with your product or service, it will greatly increase your chances of turning them into a repeat customer down the road. For example, if someone complains about poor customer service but doesn't mention any specifics about what happened during their interaction with an employee at your company, follow up with them via email and ask for more details about what went wrong so that you can take steps to prevent similar incidents from happening again in the future (and also avoid having other potential customers read about how bad things were in their review).
