Should your business sell or render different products.

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When it come to buying and selling it is important that a business owner or business manager make sure to consider the various things which members of the public would want to buy and purchase or are willing to purchase. It is however important and necessary that business owners and managers make sure to sell more than one product or category of products but rather make sure to sell other categories and substitutes and the reason is because not all customers would want to purchase a particular product but rather may have desire to go for a close substitute.

For example if you are into a fashion business, you may think of selling clothes of different brands and categories but also you can add the selling of shoes which is of course a close companion to clothings. In this way when a customer buys clothes he or she will want to buy shoes that match with the outfit and of course you make money.
 
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