Yusra3
VIP Contributor
It is a good idea to charge other bloggers to guest post on your blog.
It's true that you'll need to offer them a lot of value in order to make the experience worth their while. If they're going to write a post for your site, they want to know that it will be well-written and informative and they'll want something in return.
You can offer them a link back on their own site, or perhaps even a little bit of promotion (a mention in their bio). You could also offer them a discount code for your own product or service. The best approach depends on how much time you have available and what you're looking for from this guest post, but it's definitely something worth thinking about!
But here are some rules to follow :
1. You should only charge bloggers who have a real connection with your brand. That means that if you're going to give them content, it has to be something that's really important to your company and helps them fulfill their mission, not something that sounds good in an email pitch.
2. If you charge bloggers for guest posts, then make sure you're charging them a fair amount of money. it's not worth losing them as customers over what might seem like a little bit of money at first glance.
3. Don't just ask them because they're already blogging about your brand ask them because they genuinely want to contribute something meaningful and useful to the conversation surrounding your product or service (especially if they're already popular in their industry).
It's true that you'll need to offer them a lot of value in order to make the experience worth their while. If they're going to write a post for your site, they want to know that it will be well-written and informative and they'll want something in return.
You can offer them a link back on their own site, or perhaps even a little bit of promotion (a mention in their bio). You could also offer them a discount code for your own product or service. The best approach depends on how much time you have available and what you're looking for from this guest post, but it's definitely something worth thinking about!
But here are some rules to follow :
1. You should only charge bloggers who have a real connection with your brand. That means that if you're going to give them content, it has to be something that's really important to your company and helps them fulfill their mission, not something that sounds good in an email pitch.
2. If you charge bloggers for guest posts, then make sure you're charging them a fair amount of money. it's not worth losing them as customers over what might seem like a little bit of money at first glance.
3. Don't just ask them because they're already blogging about your brand ask them because they genuinely want to contribute something meaningful and useful to the conversation surrounding your product or service (especially if they're already popular in their industry).
