Mika
VIP Contributor
Think of your blog like a bakery. Freshly baked bread draws in customers and stale loaves keep them away. Search engines love websites with new content, social media users love content that is updated with new information, even visitors you send through your own means like to read fresh content. Therefore, you should not only regularly update your old posts but also publish new engaging articles. You will have to update your blog posts with videos, podcasts, and other media to keep yourself ahead of the competition. When your blog is up to date, it will encourage people to come back for more. Whether your traffic comes from emails, social media, or direct searches, visitors crave for new information. Therefore, publish content consistently and keep your blog updated for consistent traffic.
