How to Write Engaging SalesCopy for a Cosmetic Business

[Holicent]

Numerous Sales Copy Samples You Can Use For Your Business.

SampleA:
Beauty is the obsession at <name of company>. We understand how to make women and men look their very best. Our customers love our products because they help them feel beautiful inside and out. We're on a mission to help everyone look and feel beautiful, so they can own their true beauty every day.

SampleB:
This "moisture lotion" is absolutely one of the best body moisturizers on the market. Formulated with a unique blend of ingredients known for their anti-aging and skin-relaxing properties, this lotion is a potent solution for your skin that delivers results. Contains natural extracts such as Sea Buckthorn and Aloe Vera.

SampleC:
Sun rays are the best for your skin health and beauty care, but too much exposure can age your skin or lead to wrinkles. Our lighted magnifying swing arm vanity mirror is a time saving space saving solution that enables you to enjoy both natural sunlight and daylight bulbs all in one. The large 6x 2 inch mirror includes 4 light settings (two daylight, two 35W cool or warm bulbs), enough lighting to brighten even the darkest of rooms.

SampleD:
The goat hair concealer brush is perfect for applying cream, liquid or powder concealer under the eye area or any hard-to-reach areas on the face. Our go-to powder brush will create a flawless full coverage look and is perfect for loose or pressed powders.

 

[Mika]

Well, these sales copies are good but I really doubt that the customers will read by lines. These sales copies are longer than the industry standard. These sales copies also use any punch line or any unique selling proposition of the products. Before you write sales copies, you need to understand two things, one, your target audience, and two, your audience's attention span. If you are a manufacturer you can write sales copies for your retailers as well as customers. Your retailers do not care about your product, they only care about how much commission they will earn by selling products, and whether the product has saleable elements. Therefore the sales copies for your retailers should use lines like "we give 20 percent sales commissions, which is 2 percent higher than x and y brands" or "our product uses eco-friendly packaging, which will be loved by the customers". The sales copies for your customers should use things like "100 percent organic" no animal testing done, and" eco-friendly packaging" etc. because customers care about things like this. Telling your customers that "our product has 60 SPF does not work" but if you tell, our product will not harm your skin, and does not contain a carcinogenic element, it will be a great USP.