How to avoid running your business in a bait and switch style

[Augusta]

As a business owner you would always bait your customers by advertising products or services to them which is not bad. But the bad thing is when your customers visit the store, they realized that the advertised goods are not available and sometimes the products are not what was expected. This is where the bait & ewitch business style comes in

This act can be very upsetting and disappointing for customers and leads to high rate of customers churn.

To avoid this bait and switch style which might make you lose customers you should only advertised product in stock and available for customers to buy.
or you announced a limited time for the advertised product and add the phrase while stock last.

 

[Phantasm]

A business that operates on a bait and switch strategy will erode consumers’ confidence, taint the reputation of the organization and lead to legal actions. To prevent this, businesses must be visible, truthful and all-inclusive in their products, services as well as prices without hiding anything. Moreover, managing customer expectations honestly adhering to promises made should be done by any organization. In addition to this, training staff members about ethical practices and gathering opinions will help stop unethical acts. The owners of firms should see to it that workers comprehend the policies or procedures along with codes of conduct regarding interaction with clients. Furthermore, by constantly obtaining feedback from customers concerning their experiences would enable them (businesses) to learn more about what is happening on the ground and make necessary adjustments.