Mika
VIP Contributor
Stagnation in business means the business has hit a roadblock and it is no longer able to increase sales and revenue. This happens due to several reasons, the most common are insufficient marketing efforts, insufficient marketing budget, lack of new product launches, customers complaining about product, failure to reach the target audience etc. Stagnation indicates a lack of growth, but there are solutions. The best one is to launch a fresh marketing campaign in the new market and an aggressive marketing campaign in the existing market. Secondly, you will have to improve brand perception. Your marketing campaigns should focus on selling a lifestyle rather than just the product.