Avoid asking Personal info you don’t need or already have

[Jul]

Respondents want to give their opinions, and not personal details. If you already have this information, don’t ask it again. This respect’s the respondent’s time and limit survey fatigue and frustration. If you are collecting sensitive data, make sure you are complying with internal policies, local laws, and GDPR (if applicable). You’ll also want to make sure your servers that house the data are secure and you do periodic penetration checks to patch vulnerabilities.