Jasz
VIP Contributor
When you're thinking about naming your business, there are a few things you should avoid. Here are some of the most common mistakes people make when naming their businesses:
Translating your name into other languages
This is probably the biggest mistake that people make when choosing their company names. It's tempting to think that if you have a great name in one language, it will translate well into other languages. But this isn't always the case! If you're looking for an English-language business name, don't use "Company Name" in Chinese or Japanese; it may not sound as good there.
Using your name as part of your company name
You can use your first and last names as part of your business name, but don't do so if you want to be taken seriously as a professional entrepreneur. Your business has nothing to do with what goes on in your personal life; try to keep them separate.
Mixing up words and letters
Using random letters and words in your company name can make you look unprofessional and unoriginal. This might be okay if all you're doing is making up something cool sounding; but if you want to create an identity for yourself as an entrepreneur avoid this.
Translating your name into other languages
This is probably the biggest mistake that people make when choosing their company names. It's tempting to think that if you have a great name in one language, it will translate well into other languages. But this isn't always the case! If you're looking for an English-language business name, don't use "Company Name" in Chinese or Japanese; it may not sound as good there.
Using your name as part of your company name
You can use your first and last names as part of your business name, but don't do so if you want to be taken seriously as a professional entrepreneur. Your business has nothing to do with what goes on in your personal life; try to keep them separate.
Mixing up words and letters
Using random letters and words in your company name can make you look unprofessional and unoriginal. This might be okay if all you're doing is making up something cool sounding; but if you want to create an identity for yourself as an entrepreneur avoid this.