Etini
Valued Contributor
It is normal for brands to approach marketing with a fire brigade approach and the goal is to get instant results. As a systemic person, I have never believed in that. Slow marketing is what I advocate as the best approach in marketing for sales and brand development for some reasons.
Slow marketing is a marketing strategy that focuses on a long term approach to marketing with focus on building authenticity and telling an evolving story of a brand.
Why is slow marketing approach the better approach to marketing?
Slow marketing focuses on building relationships with the target audience by repeatedly telling them what the brand stands for, how it has evolved and where it is going to. They would rather send you a detailed guide on concepts related to their niche rather than send you a sales pitch or call to action.
This builds customer loyalty and positions you as an authority in your niche making the target audience to come to understand your brand which results in trust for your brand.
You know what this translates to? More sales and referrals.
Slow marketing is a marketing strategy that focuses on a long term approach to marketing with focus on building authenticity and telling an evolving story of a brand.
Why is slow marketing approach the better approach to marketing?
Slow marketing focuses on building relationships with the target audience by repeatedly telling them what the brand stands for, how it has evolved and where it is going to. They would rather send you a detailed guide on concepts related to their niche rather than send you a sales pitch or call to action.
This builds customer loyalty and positions you as an authority in your niche making the target audience to come to understand your brand which results in trust for your brand.
You know what this translates to? More sales and referrals.
