Jasz
VIP Contributor
You have surely heard of Maslow's hierarchy of needs. It is a pyramid with five levels that sheds light on what humans prioritize in life. A human will tend to move up the pyramid, leaving one level behind, once it has satisfied each need. The first tier is physiological needs such as food and shelter; it is followed by safety, then love and belonging, esteem, and self-actualization at the top.
When looking for the right business opportunity, it is useful to consider these categories. This can help you identify a niche as you think about your product or service offering. For example, if you are selling a product that helps people care for their dogs, you are providing an item that falls under the "safety" category of needs. Alternatively, if you are selling a product that makes people feel more beautiful (e.g., cosmetics), this fits into the "esteem" category of needs. If you are selling a wedding ring or wedding gown, it automatically falls under love category. I hope this helps you generate more brilliant and unique ideas to start your own business.
When looking for the right business opportunity, it is useful to consider these categories. This can help you identify a niche as you think about your product or service offering. For example, if you are selling a product that helps people care for their dogs, you are providing an item that falls under the "safety" category of needs. Alternatively, if you are selling a product that makes people feel more beautiful (e.g., cosmetics), this fits into the "esteem" category of needs. If you are selling a wedding ring or wedding gown, it automatically falls under love category. I hope this helps you generate more brilliant and unique ideas to start your own business.
