moonchild
VIP Contributor
When it comes to generating business ideas it might seems as a big deal or a task that needs more research but the truth is, it is very easy to get a business idea, most businesses that we have today are around not because they're new but they just improve on the current ideas.
So to generate an idea, look for a product that people uses and also complained about, and then try and make it insanely better, this is what's called a value skew and by doing this you'll get yourself an idea that you can bring to the market.
Thinking of innovative ideas is cool too, but that's only if what you're bringing is totally novel and extremely helpful to your intended customers else you're better off with value skew
So to generate an idea, look for a product that people uses and also complained about, and then try and make it insanely better, this is what's called a value skew and by doing this you'll get yourself an idea that you can bring to the market.
Thinking of innovative ideas is cool too, but that's only if what you're bringing is totally novel and extremely helpful to your intended customers else you're better off with value skew