Digital marketing is the online marketing to promote our brand to potential customers through the internet or digital media. Digital media includes social media, websites, emails, blogs, etc.
These are the major elements of digital marketing:.
These are the major elements of digital marketing:.
- content marketing - you will be writing content for blogs, youtube videos, social media, etc.
- email marketing - best one in digital marketing with a high conversion rate.
- mobile marketing - includes the strategy to reach people with the smartphone, etc, etc. with technologies like SMS, social media, push notification.
- Affiliate marketing - Affiliate marketing is the process where you can earn a commission by promoting other people's (or company's) products in your blog, youtube, etc.
- Search engine optimization - optimizing the elements of the website like title tags, meta description, etc, and other off-page elements to rank our website on the organic search engine results page.
- search engine marketing- it also helps the website to get more traffic from the website, but with the paid text ads method.
- influencer marketing - similar to social media marketing, but with the help of an influencer who has a good social presence, it can be a person, organization, etc.
- Pay-per-click - similar to search engine marketing, it includes paid ads, but in a different way, here the advertiser has to pay for each time when people click their ads.