Push and Pull Strategy in Digital Marketing

[Suba]

Implementing the right digital marketing strategy is very necessary in developing a business, for this reason business people can apply pull and push strategies in the digital marketing world, either alternately or simultaneously by combining the two strategies.

Push Strategy
Push strategy is a strategy where business people push products into the right and relevant markets. The main goal of this strategy is to find potential consumers who are interested in the products being offered. Push strategy focuses on digital marketing activities on sales figures. In looking for potential customers, strategic pull is very aggressive and proactive by utilizing the available time period and trying to increase sales. So the pull strategy is often applied during holidays, seasonal events such as Valentine's Day, Christmas and New Year, new product launches, fashion businesses, etc. Pull strategies are also implemented quickly and massively, such as using PPC advertising, where you place text or banners on search engines and on shopping ad platforms on various social media.

Pull Strategy
Pull strategy is the opposite of push strategy, which prioritizes marketing content that is high value, interesting and appropriate to the target market and waits for potential customers to come, so it is not aggressive and active. Content visitors mean potential customers who are interested in the products being offered. We mostly find examples of pull strategies in SEO, social media content, consumer reviews. Pull strategy plans are often implemented for the long term, such as increasing customer loyalty, increasing consumers, gradually increasing revenue and sales without having to spend large marketing costs.

 

[komalbhatt]

Push and pull strategies are common marketing approaches used to reach and engage with target audiences. In digital marketing, these strategies are adapted for the online environment, alongside you should also stay updated with the latest marketing news and trends in digital marketing

1. Push Strategy: Push strategy involves pushing a product or service onto customers through various promotional efforts. Marketers push their offerings to the target audience without waiting for them to seek it out.

Examples:
- Email Marketing: Sending promotional emails or newsletters directly to subscribers.
- Display Advertising: Placing ads on websites, apps, or social media platforms to reach potential customers.
- Push Notifications: Sending notifications to users' devices to inform them about deals, discounts, or new products/services.
- Sponsored Content: Paying to have promotional content displayed on third-party websites or social media platforms.

2. Pull Strategy: Pull strategy involves creating demand for a product or service, enticing customers to seek it out on their own. Rather than pushing products onto customers, marketers attract them through various means.

Examples:
- Content Marketing: Creating valuable and relevant content such as blog posts, articles, videos, or infographics to attract and engage potential customers.
- Search Engine Optimization (SEO): Optimizing website content to rank higher in search engine results pages (SERPs) and attract organic traffic.
- Social Media Marketing: Sharing engaging content, participating in conversations, and building a community on social media platforms to attract followers and customers.


Key Differences:

• Push strategies are more about direct promotion and distribution, while pull strategies focus on creating demand and attracting customers.
• Push strategies often involve interruptive marketing tactics, while pull strategies rely on creating valuable content and building relationships with customers.
• Push strategies are more proactive and immediate, whereas pull strategies are more about building long-term brand awareness and loyalty.

 

[ZayneSchultz]

To achieve this, business people can use push and pull strategies, either individually or in combination. Push strategy is aimed at promoting products to markets where there is already demand. It is active and aggressive, more often used in seasonal events, holidays, and new product launches. Implemented through contextual advertising, banners and other channels. A pull strategy, on the other hand, focuses on attracting customers with content that will interest the target audience. It is less aggressive and active, but more stable in the long term.