Digital marketing is the process of promoting or marketing a product, brand or service carried out through digital media and internet networks. Several types of digital marketing that we know such as Content Marketing, SEO, SEM, SMM, Affiliate Marketing etc.
Online entrepreneurs should not only learn the benefits of digital marketing but also need to learn the disadvantages of digital marketing as follows:
1. High Competition
The level of competition is very high so innovation and creativity are needed to be able to win market competition, so online entrepreneurs not only compete for brands and products but also compete for traffic or SEO.
2. Dependence on the Internet and Technology
The world of digital marketing relies heavily on technology and the internet and is certainly prone to errors, so online entrepreneurs must have extensive knowledge and master social media.
3. Security and Privacy
Online marketing will be threatened by malware and hacking by business competitors, so online businesses must also be able to store consumer data safely.
4. Requires many additional applications
Digital marketing also needs to use additional software or applications so that it can get maximum results. such as content editing applications, social media applications, analysis applications, etc.
5. Negative feedback
Digital marketing allows for interaction between buyers and sellers. If the seller makes a mistake, there will often be a lot of negative responses to both the product and service and of course this will have a negative impact on other consumers and reduce the credibility of the business.
Online entrepreneurs should not only learn the benefits of digital marketing but also need to learn the disadvantages of digital marketing as follows:
1. High Competition
The level of competition is very high so innovation and creativity are needed to be able to win market competition, so online entrepreneurs not only compete for brands and products but also compete for traffic or SEO.
2. Dependence on the Internet and Technology
The world of digital marketing relies heavily on technology and the internet and is certainly prone to errors, so online entrepreneurs must have extensive knowledge and master social media.
3. Security and Privacy
Online marketing will be threatened by malware and hacking by business competitors, so online businesses must also be able to store consumer data safely.
4. Requires many additional applications
Digital marketing also needs to use additional software or applications so that it can get maximum results. such as content editing applications, social media applications, analysis applications, etc.
5. Negative feedback
Digital marketing allows for interaction between buyers and sellers. If the seller makes a mistake, there will often be a lot of negative responses to both the product and service and of course this will have a negative impact on other consumers and reduce the credibility of the business.
