What Are Some Common Mistakes Made By Salesperson While Marketing A Product?

Good-Guy

VIP Contributor
Marketing is product is very important part of any kind of business. This is why there are many companies that take marketing and advertising much serious and spend a good amount of money for this reason. One of the key aspects of advertising or marketing a product is to hire real humans for this purpose. This is why there are many businesses that hire great salesperson who could market their products in a much better way and reach the customers directly instead of waiting for the customers to come to the product and buy it. Even many big brands still use advertisement and marketing to promote their business.

For example, McDonald's is a big and popular chain that needs no introduction at all, but still they are advertising and marketing their products a lot on the Internet. When it comes to utilizing the services of salesperson, there are many mistakes these folks make. One of the biggest mistake they make is that they fail to reach the right kind of audience and promote products where it is not needed at all. The other big mistake they make is that they do not try to understand the psychology of the customer. What other mistakes do they make, according to you?
 

Alexandoy

VIP Contributor
There are many mistakes that you can commit when doing marketing work. The first one that comes to my mind is the mentioning of the competitor. I once encountered a group of persons who are espousing their religion. Their approach to me is by mentioning the other religion of their mistakes and wrong practice. In the span of the spiel for 2 minutes what got into my mind is the competition and not their product (which is their religion). In one tv ad that I saw when I was in the US is the fast food. The competitor was mentioned that their burger is better than the competition (with the full mention of the rival fast food).

You should take note that when you are marketing a product try to highlight the good points of your product and never mention any other product and any of your competitor. Focusing on your product can leave a good taste to the potential customer.
 
E

eldavis

Guest
One common mistake most marketers make is offering what they can't deliver. In an attempt to attract more customers, they make promises that are beyond their capabilities just to get the attention of potential buyers.
 

Chibson

VIP Contributor
If you want to succeed in business then one of the first things you should learn is how to properly market your product to your potential customers. Sometimes some people or some businesses downplay the importance of you marketing your products and creating awareness to people but on the long run it is going to affect them. if big brands like McDonald's as you have stated can the marketing their product then there is no reason why a new business should not do proper marketing and awareness. One of the first things you should look at his the kind of people that will be buying your products. It doesn't make sense for you to promote something that people on a particular region or country does not need because at the end of the day you will end up wasting your money. Knowing your target audience is very important for any marketing campaign.
The beautiful thing about marketing products now is that you don't need to spend much money on them because social media platforms has made it easier. There are so many social media platforms like Facebook, TiK ToK and so many of them that will not cost you much to advertise your product on.
 

Jasz

VIP Contributor
The best way to grow your business is through marketing. But if you're not careful, you can end up spending a lot of money on tactics that don't work.

One of the biggest mistakes sales persons make when it comes to marketing is choosing the wrong tactic for their goals. For example, if you want to get more customers, aggressive marketing tactics like cold calling and cold emailing may seem like a good idea. But these tactics are actually some of the least effective ways to get new customers, they're expensive and intrusive, and they don't do anything to build relationships with people who aren't yet interested in buying from you.

This doesn't mean you should avoid aggressive marketing altogether, some kinds of aggressive marketing are useful for certain types of businesses and in certain situations. But before you spend any time or money on any particular tactic, make sure it fits your goals and objectives, as well as the needs of your audience (and your budget).

Discrete Marketing: This type of marketing involves one-off messages sent directly to specific recipients who have already expressed interest in what you have to offer.
 

Mr Frederick

New member
Offering what they can't provide is one common error that most marketers make.
They make promises that are above their means in an effort to entice more clients in order to capture their interest.
 

Yusra3

VIP Contributor
While marketing a product, salespeople can make some common mistakes that may lead to failure. One of the most common is failing to market their product as effectively as possible. Salespeople may be too focused on convincing customers that their product is unique or special and not enough on demonstrating how their product solves a problem for users or provides value for them.

Another mistake that can be made is failing to properly price their products. Salespeople should know how much they need to charge in order to make a profit on the sale and then use that formula when pricing their products.

In addition, salespeople should think about how they will sell their product by considering where it will be sold and at what time of day people are likely to buy it. They should also think about how they will promote their product through various media channels such as television, radio, newspapers, magazines etcetera.
 
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