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CPA (Cost per Action) offers are a form of affiliate marketing in which an advertiser pays a commission to an affiliate when a specific action is completed by a user. The action could be anything from signing up for a newsletter, filling out a form, downloading an app, or making a purchase.
Here's how CPA offers typically work:
Here's how CPA offers typically work:
- An advertiser creates an offer that they want to promote and sets a specific action that they want users to take (e.g. sign up for a free trial).
- The advertiser then partners with an affiliate network, which recruits affiliates to promote the offer to their audience.
- Affiliates promote the offer to their audience through various channels such as social media, email marketing, or display ads.
- When a user clicks on the affiliate's link and completes the specified action, the affiliate earns a commission from the advertiser.
- The affiliate network tracks the conversions and pays out the commissions to the affiliates on behalf of the advertiser.