Should a business reach short-term goals before long-term goals?

CALVINDOL

VIP Contributor
Goals and objectives achievement is definitely one of the main responsibilities and roles of a business organisation. However some business organisations speculate their goals and objectives into segments known as short and long-term goals and objectives. As the name implies short-term goals are those goals achieved within a short period of time in the business organisation, but that is only if the business makes bold and practical steps to achieve it. On the other hand long-term goals are those goals estimated to be achieved within a long period of time, which totally necessitate the business more than short-term goals. However when long-term goals are being achieved the business grows and develops. A newly established business cannot all-of-a-sudden set long-term goals without first of all setting short-term goals. It is always said that "great endings starts from little beginnings" . Furthermore, in a newly business organisation, goals and objectives achievements must be speculated first in short-term before long time.

The business ability to achieve long-term goals and objectives will definitely be measured from its ability to achieve it's present short-term goals. For example, long-term goals such as multiplying the business firm in other locations of the country, can be accomplished if only the business can first of all achieve its short-term goals of winning the interest and loyalty of members of the public. Because it is only when a business earns the reputation and recognition of members of the public towards it's products and services, then it can possibly think of multiplying in various centres of the country in other to sell and to render its goods and services two more customers and clients.
 

TOZZIBLINKZ

VIP Contributor
A business cannot exist without achieving goals and objectives and also a business cannot develop or grow without achieving some setting goals and objectives in which it should set. Business goals are subdivided into long-term goals and short-term goals and it is totally true that a business cannot achieve its long-term goals and objectives if it is not able to achieve short-term goals. The scenario you get above in the thread definitely explains it all, it is true that most businesses have the long-term goals of diversifying their business their by multiplying their business activities in different sectors and areas of the, but this cannot be successfully and properly done if the business have not yet earned the interest and loyalty of members of the public in the patronizing of the business goods and services.

So many strategies and formulas can be adopted to make sure that your business goods and services get noticed and recognised by members of the public. In achieving this goal or objective, the use of social media and internet awareness could help and possibly go a long way.
 

Holicent

VIP Contributor
Whether a business should focus on short-term goals before long-term goals depends on the specific circumstances of the business and the industry it operates in. In some cases, it may be necessary for a business to focus on short-term goals in order to achieve stability and generate revenue before tackling long-term goals. For example, a startup may need to focus on gaining customers and generating revenue in the short-term before investing in long-term growth strategies.

On the other hand, some businesses may need to focus on long-term goals in order to set a strong foundation for future growth. For example, a business that is looking to enter a new market or introduce a new product may need to focus on long-term goals in order to establish a strong presence and gain market share.

It's important for a business to balance both short-term and long-term goals, that way they can address immediate needs while also planning for the future. A business should have a clear strategy and set of goals that align with its vision and mission, and those goals should be reviewed and updated regularly to ensure they are still relevant and achievable.

In summary, it's not necessary to reach short-term goals before long-term goals but it's important for a business to have a balance of both and to have a clear strategy that aligns with its vision and mission.
 

Activator230822

Verified member
As far as l am concerned, the running of the successful business would oftenly be accompanied by the setting of some achievable business goals and targets.
In the business industry however, we have short term and long term goals.
The short-term goals are very simple to complete as they are mostly department based on the business.
The long term goals on the other hand are however the goals of the business that that can take the business to another level or higher scale and in normal circumstances these goals take some time to complete.
 

Yusra3

VIP Contributor
Although a long-term strategic plan is important to achieve the business's broad success, the short-term targets and making them achievable are more important in the beginning. Achieving shorter-term objectives creates energy, results in income margins, and is seen most people as a sign of trustworthiness. While this option is certainly desirable, it should not reduce the progress in the long-term by forgetting all the goals that were going to be met eventually. The perfect target points are caustic than this, the marathon takes the low steps to acquire the short-term wins that can be used to support the long-term goals required to effect the long-term modifications required. Eventually, both accomplishments with this time - and strategic planning are demanded; nevertheless, a bite - sized short - term achievements are often a first step to progress on the way to major future success....
 
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moonchild

VIP Contributor
Your short term goals are basically your weekly goals, as a business owner, you should have goals you want to ace week to week, why shouldn't you? Long term goals starts from yearly to quaterly, these goals are like your compass you'll use to navigate through your business, but your weekly goals set you up and gets you working everyday.

You can further break down your weekly goals into a daily to-do list, get a note and a pen and write down what you want to accomplish today and get to work, by the end of the week, you've hit your weekly goals without even trying.
 

Etini

Valued Contributor
Long term goals should be broken down to small achievable short term goals for it to be achieved. Every long term goal has milestones that indicate progress. And if the least of the milestones are not met, there is no way the business can be said to be growing. To answer your question directly, every long term goal is an accumulation of short term goals. That's why you must meet the short term goals first before the long term goals are achieved.
 
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