Marketing strategies used in a business

Mastergp

Verified member
When market segmentation is done and a target market is identified, t he entrepreneur can than develop a suitable marketing strategy to be able to achieve his profit and sales intention connected to the organizational objectives.
And they are four p's in marketing they include :

Product:
we can say that product is anything that has value and is capable of satisfying human wants. As a marketing strategy, an entrepreneur can modify it to suit his/her target market if need be.

Price:
price on it own part is simply the amount of money paid in order to procure any given product. When it is monetary, the value for such product is expressed in term of specified currency. However, when the sacrifice is non monetary, it is a more of psychological dissipation of intangible efforts that cannot easily be quantified in monetary terms.

Promotion:
This is the creation of awareness for a product. Until you say where you are and what you are offering no body will know and if that is the case the product will not sell nit minding how qualitative it may be. As a marketing strategy, the entrepreneur is at liberty to use either print or electronic media to communicate to the target market.

Distribution:
This is the movement oof products from one point to another in the course of marketing goods and services. As a marketing strategy whereby the products are sold without the use of intermediaries or through indirect distribution.
 

TOZZIBLINKZ

VIP Contributor
So many marketing strategies are used in the market sector these days but it totally depends on the type of business you are running or operating and it also depends on the present problem you are facing in a business. An individuals facing the problem of competitors and business rivals may find a way to not only depend on the physical selling of goods and services to customers and clients as it may become restricted due to him dragging the customer's attention with his competitors and business rivals. In such situation and condition the involving of social media presence and internet presence can totally suffice in this situation.

And also branding and packaging products can give a sense of professionalism and effectiveness to the customers and clients and there is every possibility that your business products and services may be choosing over that of your competitors and business rivals. You must also ensure that in your business products and services are of good quality and good effectiveness.
 
Top