marketing strategies

Marketing of goods and services is obviously the final aspect of goods and services production and when a business owner of business manager is totally unable to market its goods and services then profit will never be made. Marketing can only be successful if a business owner makes sure to keep...

Every business that is established today or in the past want to make profit and of course a business organization cannot just make profit except everything needed to make profit has been put in place and that's obviously involve the business product and the business location and the actual...

In the digital age, creating multiple streams of passive income has become a lucrative pursuit for many entrepreneurs. One avenue that has gained immense popularity is affiliate marketing. This marketing strategy allows individuals to earn commissions by promoting other people's products or...

Are you struggling to understand and connect with the enigmatic Gen Z audience? As a marketer, you might find them perplexing and challenging to engage. However, fear not, as cracking the Gen Z marketing code is indeed possible with the right strategies. In this article, we'll take you through...

Email marketing has become an integral part of business marketing in recent years. The ability to directly reach potential and existing customers through email campaigns has proven to be highly effective and cost-efficient. The impact of email marketing on business marketing has been...

Chatbots are computer programs designed to simulate human conversations through messaging platforms, websites, or mobile apps. They have become an increasingly popular tool for businesses looking to improve customer service, streamline operations, and boost engagement. Here are some ways to...

In most regions and countries of the world especially in developing and underdeveloped countries newly established industries as well as manufacturing organisation are being established in order to encourage a satisfaction and comfortability of human needs and wants. Originally this newly...

There are several approaches that can be used in marketing cost analysis, including the following: HISTORICAL COST ANALYSIS: This approach involves analyzing the costs of previous marketing campaigns and using that information to forecast the costs of future campaigns. It's a simple and...

Marketing can be considered as a combination of both science and art.BOn one hand, marketing can be seen as a science because it involves the use of data and research to make informed decisions. Marketers use tools like surveys, focus groups, and analytics to gather data on consumer behavior...

No, a business typically needs to use a combination of marketing strategies in order to succeed. Different strategies will reach different audiences and have different levels of effectiveness. It's important to have a well-rounded approach that includes a mix of online and offline marketing...

When market segmentation is done and a target market is identified, t he entrepreneur can than develop a suitable marketing strategy to be able to achieve his profit and sales intention connected to the organizational objectives. And they are four p's in marketing they include : Product: we...

Majority of business owners today only dwell on the physical selling and rendering of goods and services to customers and clients and to some extent this is definitely not working for them especially if the area in which their business is been situated does not make it conducive for business...