Marketing online with a shoestring budget is very challenging especially in today's economy. Companies these days are slashing their budget and downsizing in every possible way. You may think that because you have little money to get started that the deck is stacked against you, however, knowing FREE strategies that work will generate an online income.
1. Social Networking (Web 2.0)
Facebook has more users than any other social site. Its a great place to begin networking but watch your time in these social networking sites. Less socializing and focus more on marketing! With that being said, make fan pages and always use direct response marketing...which means having your potential customers respond instantly by encouraging them to take a specific ACTION! Also properly use the 'update' and 'bulletin' features.
2. Posting Articles
Writing and posting articles by far is the best strategy to implement. It's free and you can post it to any Article Directory. But I recommend you upload to EzineArticles first... then tag it to other social book marking sites like Twitter. Article marketing has the highest conversion of views to sales ratio. Millions of websites are looking for new content about your topic and the best part about it is site publishers will copy and paste your article to their site giving you maximum exposure.
3. Video Marketing
Marketing online with a shoestring budget is quite simple and doing videos is the fastest growing strategy you can implement to drive targeted FREE traffic to your website or blog. Always put it on YouTube first. Next to Google, YouTube is becoming the second largest search engine on the web. You can also use other video sharing sites such as Vimeo or Facebook for leverage. Provide a summary of the video or actual content and by placing 'How To' at the beginning of your title tends to increase the amount of people to your video.
By implementing these 3 powerful strategies, it will begin to increase your flow of traffic. Remember to always create meaningful or educational content that addresses a need or solves a problem! You will attract high quality leads, brand yourself a Leader, and convert more sales. Continuing to learn what works and what doesn't work, will effectively give your business a web presence.
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