The key to efficient online marketing is to formulate a clear strategy and execute it accurately. First, it is necessary to deeply understand the target audience and clarify their needs and preferences in order to develop a targeted marketing plan. Secondly, optimize the website structure and content to improve user experience, while strengthening search engine optimization to improve the website's ranking in search results. In addition, actively use social media platforms to publish valuable content, interact with fans, and enhance brand awareness. At the same time, we combine email marketing, online advertising and other means to expand marketing coverage. Finally, regularly analyze marketing data, evaluate effects, and continuously optimize strategies. By comprehensively applying these methods, companies can efficiently implement online marketing and enhance brand influence and market competitiveness.