The activation strategy of online marketing is the key to increasing user activity and participation. First of all, content marketing is the core of promoting activity. Publishing interesting and valuable content can attract users' attention and stimulate their desire to interact. Secondly, event marketing is also an effective means of promoting activity. By holding online activities, lottery draws, etc., we can increase user participation and improve user stickiness. At the same time, personalized push is also an important strategy to promote activity. According to users' interests and needs, accurately push relevant content to improve user experience. In addition, community operations are also a part that cannot be ignored. Establish a user community, strengthen interaction and communication among users, and form a good community atmosphere. To sum up, online marketing promotion requires the comprehensive use of multiple strategies and continuous innovation and improvement to stimulate user activity and participation.
