King bell
VIP Contributor
User generated content (UGC) is a powerful strategy for genuine branding, connecting with target market, building confidence and creating true brand identity. Encouraging the use of UGC by means of campaigns or contents that solicit participation, sharing customer testimonials, creating UGC galleries, getting involved in and responding to UGC, combining UGC in advertising campaigns, displaying customer reviews, hosting virtual events or takeovers, creating communities for brand building purposes, content moderation and monitoring as well as obtaining permission to use such content in marketing materials are some of the crucial aspects to consider when using this strategy. Through fostering a sense of community and trust among the audience, UGC enhance brand authenticity and strengthen the connection between the brand and its customers. One must clearly communicate guidelines concerning UGC and get permission before showing it on advertising mediums if legal matter is taken into account.
