Leveraging User-Generated Content to Enhance Your Brand

[Leah Kelvin]

The user-generated content (UGC) has turned to be a powerful tool for brands in improving their reputation and engaging with their audience. Below are some of the ways you can leverage UGC to build your brand:

1. Social media: get your followers to share photos, videos, and stories on social media associated with your brand or products. This kind of UGC will aid in increasing brand awareness, creating social proof and enhancing interaction with the audience.

2. Reviews and testimonials: encourage customers to leave reviews and testimonials on your website as well as third-party review sites.This type of UGC can help you gain more trust amongst your audience thereby increasing credibility in your brand while giving you feedback that is invaluable for product/service improvement /development.

3. Contests and giveaways: organize contests & giveaways where customers are prompted to make & distribute their own content about your company or its products/services. This kind of UGC will create engagement, generate buzz, allow customers have fun while interacting with the brand.

4. Influencer collaborations: work together with influencers who have large audiences that match yours. They should be encouraged to make content around your brand or products.

 

[moonchild]

Yes, as a business owner you should have a forum where you post your brand related contents to your audience and where they can also relate with you, a company that has done that well is Shopify, they have an entire social network dedicated to their users completely and all of your complains or any thing you've got to say can be done.

They have some moderators over there that can help you if you're stuck but the overall content on there is basically user generated and they keep it going by conversing, posting suggestions etc.

I think it's a good way to build an enduring brand.