Augusta
VIP Contributor
A business will always need some rebranding after a while if you still want to be on top of your game. There will come a time that you might need to change the packaging, color or even the content of your product but you need to do this without losing your existing customers.
you can use the below points to achieve this without causing much harm.
1. Tell your existing customers before hand. This will really be helpful if your rebranding will still need the already existed customer based. you can let them in and tell them what to expect so nothing is really off for them.
2. You would need to explain to them, the logic behind your rebranding and it will be good that you make it all about them so that they see more of the benefits to them than what you would stand to gain.
3. You would have to still be in the same energy level you were with them prior before this time. This is to say that you should give same expertise, quality product and top notch customer service. Infact let the rebranding be better to give the customer no choice but to continue with the company.
what do you think about this?
you can use the below points to achieve this without causing much harm.
1. Tell your existing customers before hand. This will really be helpful if your rebranding will still need the already existed customer based. you can let them in and tell them what to expect so nothing is really off for them.
2. You would need to explain to them, the logic behind your rebranding and it will be good that you make it all about them so that they see more of the benefits to them than what you would stand to gain.
3. You would have to still be in the same energy level you were with them prior before this time. This is to say that you should give same expertise, quality product and top notch customer service. Infact let the rebranding be better to give the customer no choice but to continue with the company.
what do you think about this?