Hagson1
Member
Trade can be promoted through so many ways but I found this one important.
Your trade promotion strategy should include temporary price reductions to appeal to this segment of the shoppers. It works for both your existing customers to make more purchases, and to attract new ones. But even these need to be timed well!
For instance, the holiday season. We all know how everyone wants to be able to buy the best Christmas gifts for their friends and family, but at the same time, we’re also looking for good deals to the bag. Ideally, a manufacturer should nudge the retailers to start promoting the offers at least a month prior to appeal to the planners.
In this case, leaving discount promotions for the end could lead to your campaign getting lost in the volume of brands trying to get attention to boost their last-minute sales. This is not the only way they are many more.
Offer Deals And Discounts
Most of your online consumers are price sensitive. How much a product or service costs, has a big impact on the purchase decision made by the shoppers. For instance, not everyone is going to be convinced by a 10% discount on a product pricing that is otherwise ‘premium’.Your trade promotion strategy should include temporary price reductions to appeal to this segment of the shoppers. It works for both your existing customers to make more purchases, and to attract new ones. But even these need to be timed well!
For instance, the holiday season. We all know how everyone wants to be able to buy the best Christmas gifts for their friends and family, but at the same time, we’re also looking for good deals to the bag. Ideally, a manufacturer should nudge the retailers to start promoting the offers at least a month prior to appeal to the planners.
In this case, leaving discount promotions for the end could lead to your campaign getting lost in the volume of brands trying to get attention to boost their last-minute sales. This is not the only way they are many more.
