Hiring Saleswomen To Promote Products In Supermarkets: Is It A Really Effective Marketing Strategy?

[Good-Guy]

Marketing products in supermarkets is now becoming a very common thing. There are many sales man who are present in the supermarkets and they always promote the products of companies they represent. I have mostly seen this kind of marketing in my country. I have lived in Saudi Arabia and I have never seen salesmen promoting products in Saudi Arabia's malls or supermarkets. I am not sure if people do buy products when such products are promoted by saleswomen. Many customers just politely deny buying products and I have never agreed to buy products that were promoted by them but only on few occasions when I thought that the product they are promoting are really good. So do you think that hiring saleswomen is really effective when it comes to promoting products?

 

[Chibson]

It is not all about hiring a sales woman or a salesman to promote your products but the ability of the person you hire to do his work perfectly and bring a lot of customers to your business. Sometimes there are women who does that perfectly and increase sales in the business. And sometimes that are men who do that perfectly also.

 

[Alexandoy]

In the business culture in our country the so called "promo girls" are still going fine as I see them not only in the supermarkets but also in other places like malls to promote a product or service. In the airport there was a massage chair that is rented for 30 minutes to 1 hour. The promoters are the promo girls which I think is effective.

 

[Setho]

Sometimes human beings are much more inclined to trust a brand or be persuaded to buy from a particular store if they are being introduced to that product by a polite and good human being . This is why I think that hiring a sales person for your business is going to be a good idea and will help you a lot.