Different Types of Content Marketing

[Mika]

Content Marketing is one of the most effective marketing methods. Here is a list of different kinds of content marketing strategies according to their popularity level, where the first on the list represents the most popular and the last on the list is the least popular.

Emails and newsletters
Blogposts and articles
Ads
Product descriptions
Videos
Organic social posts
Press releases
Guest posts
Website copywriting
Case studies
Infographics
Ebooks, white papers, etc.

Popular content marketing strategies according to the industry niche

Different types of content marketing strategies are applied by different types of industries. For example, the healthcare industry and growing businesses use blog posts and articles, emails, and videos for content marketing, likewise, manufacturing industries use product description, videos, and organic social posts in their content marketing, and retain sector use organic social posts, product description, and email, ads and videos for content marketing.
Content marketing strategies also differ according to the business type, for example, the strategies used by B2B (Business to Business) are different from the strategies used by B2C Business to Customers).

The data is based on Semrush Market Analysis. Semrush is an SEO and Digital Marketing Company.

 

[Jasmine]

In my opinon, content marketing is basically three types:
Video content marketing
Blog/article content marketing
Images/graphics content marketing
If you are running ads, you can use video ads (video content) or image ads (image/graphic ad). If you want to educate your customers, you might have to choose between a video tutorial or article. Your content marketing strategies basically involves using materials to promote your products or services that appeals to your target audience. Even though due to its audio visual elements, video content are considered to be the best content marketing strategy, videos may not always have traction if your video content cannot appeal to your audience within 5-10 seconds. Likewise, your article or blog content marketing will fail if you cannot hold your readers in the first few lines. Therefore, before you start content marketing, you need to build your skills with content creation, you need to develop skills depending on the type of marketing you do.