Different Types of Content For Content Marketing

[Jasmine]

There are different types of content that you can use for content marketing. If you want to become successful with content marketing, you should not only identify the types of content but also have the skills to create content as well as know the platforms where you can distribute your content

Blog Posts: These are the most common type of content. This type of content includes written article that you can publish on your self-hosted website, free hosted website or even aggregate media where publication of these content is allowed. The primary aim of creating and distributing blog post is educate and engage the audience.

Videos: Videos are very effective content that you can use not only to inform audience but also generate sales and revenue. By creating and distributing highly engaging videos, you can explain a product or service, or even your business to your audience and customers.

Social Media Posts: The posts you create for social sites like Facebook, Twitter, Pinterest, Instagran, LinkedIn are social media content. Social media content has better reach because social media sites have a huge audience and active users.

Podcasts: You can also create audio content in the forum of podcast. This type of content is also very effective in marketing because people can listen to podcasts without having to give specific time to consume the content. You can not only offer information but also promote your business.

 

[Mika]

Apart from blog posts, videos, social media posts, and podcasts, there are also other types of content that you can create for marketing purposes.
Infographics: You can provide information, data, or statistics visually through graphics, and this type of content is called infographics.
E-books: You can also create ebooks(electronic books) for marketing. This type of long-form content provides in-depth information on a particular topic and can be distributed through emails, publication platforms, websites, etc. You can even use this type of content to grab your customers' email for email marketing or newsletter marketing.
Webinars: These are live, online presentations that allow you to engage with your audience in real time.