Jasz
VIP Contributor
You may have seen a lot of websites with a lot of ads on them—websites where it feels like ads are kind of covering up the actual content you're trying to access. We call this "heavy ad" strategy and it's a very common way for website owners to try to generate a lot of revenue from their content.
But does it work? And does it make sense for you?
Let's talk about what exactly we mean when we say that a website has "heavy ads." Advertisers pay money to website owners in order to be featured on those sites. But some sites have so many advertisers that the ads themselves actually interfere with your ability to access the site's content.
The answer is complicated (and depends on what kind of site you run). But generally, no: if your goal is more revenue and/or profit, too many ads will cut into both things. If your goal is more traffic or session length, heavy ads could help your numbers in both areas—but at the expense of profit and user experience.
However, advertising on a website can also lead to a decrease in user engagement and session time; higher bounce rate and lower average session. Ads with moving parts and other things that distract from content have been shown to make users less likely to engage with a site's content.
Ultimately, it is important to think carefully about how you present advertising on your website and what kinds of marketing solutions will work best for you.
But does it work? And does it make sense for you?
Let's talk about what exactly we mean when we say that a website has "heavy ads." Advertisers pay money to website owners in order to be featured on those sites. But some sites have so many advertisers that the ads themselves actually interfere with your ability to access the site's content.
The answer is complicated (and depends on what kind of site you run). But generally, no: if your goal is more revenue and/or profit, too many ads will cut into both things. If your goal is more traffic or session length, heavy ads could help your numbers in both areas—but at the expense of profit and user experience.
However, advertising on a website can also lead to a decrease in user engagement and session time; higher bounce rate and lower average session. Ads with moving parts and other things that distract from content have been shown to make users less likely to engage with a site's content.
Ultimately, it is important to think carefully about how you present advertising on your website and what kinds of marketing solutions will work best for you.