Why does new products need pilot projects before mass production?

Etini

Valued Contributor
Every business seeks to diversify the range of products they offer. Some just rush in to introduce the product without testing the waters. Piloting a product refers to slowly introducing the product to the market to see if it would get traction before you adopt it as a core line in your products range. Why do you need to take your products through piloting in the market before full scale adoption?

1) To understand potential flaws: When you pilot a product in the market, you would learn about the customer's criticism of the product and make sure it is addressed and improved before full scale adoption. It would minimize bad reputation and reviews when the product becomes mainstream.

2) Piloting creates a demand for the product: When you pilot a new product, you use that opportunity to let the market know of that line of offering from your business. The piloting phase helps to create a demand for it pending it's full launch.

3) It helps to test the market for the product: The pilot phase of a new product helps a company decide if the market would like it enough to go ahead with production or stop.
 

Ramolak19

Verified member
In addition to what you said earlier that new items are mass produced, pilot programs are crucial for a number of reasons. And they make it possible to test and evaluate them in actual settings in order to find any possible problems or defects. This aids in improving the manufacturing and product design processes. Furthermore, pilot initiatives offer insightful client feedback and insights that enable necessary modifications and enhancements. In the end, these initiatives lessen the risk of funding large-scale production prior to guaranteeing the feasibility and success of the product.
 

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