How Does Google Make Money From Free Products

[Mika]

Do you know there are only 5 apps on Google Play that have been downloaded more than 10 billion times? Interestingly, all of these apps are from Google, and even more interesting is these apps are free.

Let me explain how Google makes money with a free service called Google Map.

When you search on Google Maps, there is a list of businesses. The first result is not organic, it is a paid listing. Google makes money from this ad.

When you search on Google Maps you will see some pins are not in pear drop shape instead they are square shape. These are promoted pins. While regular pins will disappear while zooming out, promoted pins stay in their place.

Google gives paid APIs to big companies for navigation, route planning, etc.

Google mo also makes money through Google Guaranteed Business.

Sometimes you don’t have to sell products to make money, you can make money even on free products.

 

[Jasmine]

Do you know how social media platforms managed to grow big? The answer is simple, social media platforms are free to use. You don't have to pay to register on facebook or use youtube, tiktok, instagram, twitter, etc. Did social media platforms grow big just because they were available for free? Well, social media are not only free to use but also offer a lot of free things, from finding jobs and consuming news to promoting and selling your items. For instance, you can sell products from facebook and instagram for free. You can even use social media to make money. Google search is also free, yet Google is the biggest search engine and makes a lot of money from its free products. In order to make money, you don't have to sell products, you can provide free products and still make money. A lot free games are also some of the highest earning games.

 

[Amiled1981]

Google is the most popular search engine and generates a lot of revenue from its free services. You don't have to sell items to generate money; you may make money by giving away free products. Many of the highest-earning games are also free games.