Mika
VIP Contributor
We Are Social and Hootsuite are popular Social Media Management Companies. I recently stumbled upon interesting data on their official sites.
According to Hootsuite, global internet users in 2019 were 4 billion. In other words, more than half of the global population is using the internet. In the last 3 years, the number has surely gone up.
According to data published by We Are Social, in 2019, about 3.5 billion people were using social media sites. The number has surely gone up in 2022.
In another report by the United Nations agency for information and communication technology, the International Telecommunication Union, about half of the internet users are based in developing countries.
Based on these figures, we can easily assume that the material published on the internet has better reach compared to print (newspapers, magazines), radio, and television media. In fact, traditional media is constantly declining. In the United States, more people watch Youtube compared to network Television.
Therefore, digital marketing is the key.
According to Hootsuite, global internet users in 2019 were 4 billion. In other words, more than half of the global population is using the internet. In the last 3 years, the number has surely gone up.
According to data published by We Are Social, in 2019, about 3.5 billion people were using social media sites. The number has surely gone up in 2022.
In another report by the United Nations agency for information and communication technology, the International Telecommunication Union, about half of the internet users are based in developing countries.
Based on these figures, we can easily assume that the material published on the internet has better reach compared to print (newspapers, magazines), radio, and television media. In fact, traditional media is constantly declining. In the United States, more people watch Youtube compared to network Television.
Therefore, digital marketing is the key.