Jasz
VIP Contributor
When you're running a business, you need to know your customers. You need to know what they want, how often they use your product or service and whether or not they need it in the first place. By keeping tabs on their behavior and responses, you can better understand their needs and better serve them.
For example, let's say you're selling coffee and you want to know how frequently people drink coffee at your establishment. The best way to find out is by asking your customers directly. If someone orders coffee and then leaves without drinking any of it, that means they probably don't drink coffee very often. That's valuable information for you as an owner of the coffee shop: You now know that majority of your customers don't drink coffee often, so maybe it's time for your weekly specials instead of only having one type of coffee available all the time.
If someone orders a latte and leaves without drinking any of it, on the other hand, that might mean that person only drinks lattes when he comes into the shop (which isn't very often). This is great information for you because now you know that majority of your customers don't drink lattes often — but at a particular period of time.
For example, let's say you're selling coffee and you want to know how frequently people drink coffee at your establishment. The best way to find out is by asking your customers directly. If someone orders coffee and then leaves without drinking any of it, that means they probably don't drink coffee very often. That's valuable information for you as an owner of the coffee shop: You now know that majority of your customers don't drink coffee often, so maybe it's time for your weekly specials instead of only having one type of coffee available all the time.
If someone orders a latte and leaves without drinking any of it, on the other hand, that might mean that person only drinks lattes when he comes into the shop (which isn't very often). This is great information for you because now you know that majority of your customers don't drink lattes often — but at a particular period of time.