What Kind of Content Gets Better Engagement on Pinterest?

[Mika]

What you share in your Pin plays a great role in your Pinterest conversion. In other social media, how you share your content may not matter much but on Pinterest how you Pin your content does matter. For example, the dimension and format of your Pins affect engagements. Just like on other social media, on Pinterest also what you share is directly proportional to your traffic and conversion. In other words, content plays a great role in conversion.

It is not just enough to Pin your product even if you are using vertical images. This does not mean that product Pin does not work, but what works better are infographics. Instead of just pinning products, you should Pin infographics that give a lot of information on the product. When you create infographics Pin, you are not just showing the image of your product but you are actually giving information on your product and how a user can benefit by buying that product.

Firsts of all find your target audience and see what they are actually looking for. Then write down the tips. Share these tips along with your product visually.

For example, if you are trying to sell the idea “How to sell on Facebook” show your facebook post along with the product and give them an idea of what the users can get by buying your product.

 

[Jasmine]

No matter what social site you are using, content plays a great role in traffic and engagements. If you are not promoting content that can add value to the visitors, you will never gain a traction. One of the common mistakes I see people committing on Pinterest is pinning any random content and random images. You need to first check what kind of content is getting engagement on Pinterest and you will have to copy that strategy.

 

[Mika]

Based on what title you have given or what kind of images you have pinned, pinterest users much check your pin but they will click n your pin only when they find the content useful. You need to give a unique description to your pins to gain conversion. Conversion only when you have shared useful and interesting content.