Jasmine
VIP Contributor
Content marketing uses various kinds of content that are tailored to different kinds of audiences. The best type of content depends on your target audience and the goal of content marketing. Blog post is one of the most popular type of content that is used in content marketing. Blog posts are very common and can be distributed through various platforms, including self-hosted websites, free hosting platforms, and content aggregators. The goal of blog posts is to inform and captivate readers. Videos on the other hand are dynamic and impactful, making them effective tools for informing and converting potential customers. Creating engaging videos can effectively communicate information about a product, service, or business, ultimately driving sales.