Mika
VIP Contributor
All kind of marketing campaigns go through a bell curve. In order to understand this, draw a bell, you will see, a line will start moving up (let’s say this is point A) reaches the peak (let’s call it point B) and then falls down (let’s call it point C). All marketing campaigns start from point A, sadly, over 90 percent marketing campaigns stay at point A, it does not move up. The point is minimum effective dose. There is not much momentum at this point, there is not enough exposure, reach and engagements. This is something like running one ad on Facebook for a week, or spending $10 on Adword campaign. Businesses and marketers are not doing enough, yet they keep on wondering why they are not generating leads and sales.
The solution to this minimum effective dose is to push up and reach point B. The point B is sweat spot. This is where you are getting saturation point for your campaign. You are hitting number of touch points required.
The solution to this minimum effective dose is to push up and reach point B. The point B is sweat spot. This is where you are getting saturation point for your campaign. You are hitting number of touch points required.