The Use of Music in a Business Place - Necessary or Not?

[Etini]

It is rather not surprising that on visits to some business places, we always hear music playing in the background. Might sound like an unnecessary distraction but if sanctioned by the authorities of the business organisation, it must then have it's usefulness to that organisation. Let's explore the typical usefulness of music in a business place.

Customers Angle:

For customers, music sets the mood for typical transactions in a business place. While you should expect to hear upbeat and energetic music in a retail store, and bars. You are expecting to hear cool music in a massage parlour, saloon and other of such places where relaxation is the service offered. Also, music helps to create a brand identity for the brand.

For Employees:

It helps to boost morale in workplaces as staff gets motivated to work with good music. It also helps staff to crowd out background noise when the operations of a business is kind of no
isy.

 

[Phantasm]

There are several benefits of having music in the business place for customers and employees. This is why music can be needed in a business place.

1. Atmosphere and Ambiance: In a business setting, music could provide a nice atmosphere along with an ambiance to make the customers feel more comfortable at their places. In addition, they should also be in line with the brand’s image and personality thereby enhancing the overall experience.

2. Customer Experience: Through setting up mood, creating emotional attachment to the clients, as well as making sure that the visit lasts long in their memory, music brings out customer experience to prominence. Moreover, it can give them something else to focus on while waiting for service hence reducing their perceived time of wait.

3. Employee Morale: Music increases employee morale therefore job satisfaction; thus engaging them further and motivating them consequently leading to high productivity levels among workers. It also helps create a positive work culture where teams within an organization collaborate together closely.

4. Brand Awareness: Music serves as a potent marketing tool that contributes towards increasing brand awareness to consumers. By strategically placing particular songs that relate to its message or promote new releases or events, there is creation of long-lasting memories coupled with calls-for-action.

5. Sales and Revenue: The choice of songs has been shown to have some impact on how people buy things and how much time they spend while buying them.

 

[Phantasm]

Music can be used as background sound in a business to create a friendly atmosphere for people, improve ambience, affect mood and behavior, and decrease stress. It may serve as a promotion tool or help differentiate the company from its competitors. However, this will depend on the nature of the business and target market. The music could be vital in assisting some companies to make their customers’ stay better whereas others may not believe so. Issues such as customer preferences, legal requirements and licensing obligations should also be accounted for. Thus use of music in business must consider carefully whether it is beneficial to both employees and patrons with respect to the entire experience by examining context critically instead of bringing out what is seen above..