King bell
VIP Contributor
Marketing and branding’s psychology of color is very important because it influences consumer perceptions, emotions, and behavior. Companies use colors that provoke certain feelings and associations to achieve desired results. The most commonly recognized colors are red, blue, green, yellow, orange, purple, black, white, pink, brown and gray. When people see red they are likely to think of passion energy excitement or urgency whereas blue may make them feel trust reliability calmness or professionalism. Green symbolizes nature growth freshness health happiness optimism warmth affordability luxury sophistication mystery. Purple stands for luxury sophistication mystery whereas black signifies exclusivity timelessness. White represents purity simplicity cleanliness innocence femininity romance sweetness youthfulness earthiness reliability durability. Also a color scheme helps in creating a cohesive and visually appealing brand identity.
