King bell
VIP Contributor
It is important for businesses to know the thinking of online buyers so as to attract, engage and make them purchase in the digital scene. Perception, social influence, cognitive biases, emotions, as well as decision making all are major determinants in consumer behavior. Brands should be positively perceived by customers through appropriate website designs and positive customer reviews. Making decisions to buy can be affected through using social proof and personalized marketing methods. The understanding of such cognitive biases helps in presenting information that suits consumer choices. Since the effects of emotions on purchasing behavior are huge; businesses should aim at generating positive feelings throughout an online buying cycle. By knowing these psychological factors, companies can improve their strategies and boost online sales performance.
