Mataracy
VIP Contributor
On many decisions made in a business,pricing is about the most important and difficult for three main reasons.
(1) The necessary information for pricing is hardly available, and if available, it may be difficult or even impossible to quantify. The result is that only qualitative information is made use of instead of quantitative information.
(2) The price of a product can convey particular messages to the consumer" right price". A right price for an article is said to exist in the mind of the consumer.
(3) The price charged is also expected to achieve some other objectives of the firm apart from revenue generation. Such objectives include the creation of favourable image in the mind of the public or preventing " political competitors" from entering the industry. You can also make your contribution.
(1) The necessary information for pricing is hardly available, and if available, it may be difficult or even impossible to quantify. The result is that only qualitative information is made use of instead of quantitative information.
(2) The price of a product can convey particular messages to the consumer" right price". A right price for an article is said to exist in the mind of the consumer.
(3) The price charged is also expected to achieve some other objectives of the firm apart from revenue generation. Such objectives include the creation of favourable image in the mind of the public or preventing " political competitors" from entering the industry. You can also make your contribution.