Rachael
Verified member
There are many business owners that have made their business to crumble due to negligence on the part of lack of customer support. There are many business owners who are just after and obsessed with making profits, thereby ignoring their customers complaint which later has repercussions on the business. Perhaps I need to drum a gong to all business owners and potential entrepreneurs that, the customers are the life-wire of any business and without their patronage, the business cannot exist.
Customers in business are just like the root of a tree or plant, and without the root, the tree cannot stand. If the branches are cut off, the tree can still survive, but when once the root gets uprooted, it becomes a major challenge. It is pertinent for business owners to listen to the remarks or complaints of their customers. There are different types of customers, some might be bold enough to tell you what they dislike about the business, while others might just give cryptic or surface remarks. All these should be taken into quality check on order to enhance improvements. There is no complaint of a customer that should be regarded as small or trivial, every complaint is significant and such be treated as such.
Customers in business are just like the root of a tree or plant, and without the root, the tree cannot stand. If the branches are cut off, the tree can still survive, but when once the root gets uprooted, it becomes a major challenge. It is pertinent for business owners to listen to the remarks or complaints of their customers. There are different types of customers, some might be bold enough to tell you what they dislike about the business, while others might just give cryptic or surface remarks. All these should be taken into quality check on order to enhance improvements. There is no complaint of a customer that should be regarded as small or trivial, every complaint is significant and such be treated as such.