Relationships over Transactions- Simple Ways to Demonstrate.

Etini

Valued Contributor
One subtle strategy that businesses use to retain customers is giving the customers the mindset that they are more interested in long term relationships above singular transactions and associated profits. There are simple ways you can demonstrate that and drive that consciousness into your customers. These include:

1) Keeping customers updated about the status of their orders at every stage along the way: For a business that involves customers placing orders for the business to process, carrying the customer along through open communication about the status of their orders demonstrate to the customers that you value the relationships.

2) Sending wishes and identifying with your customers on their memorable events and occasions: When your customers have celebrations, you can do well to send them congratulatory wishes, messages and id possible attend the events. It shows that you value them beyond the money they offer.

3) Free trials or demos: When you offer your customers the chance to test the products to convince them first, it shows to them that you value the customer experience and relationships in the long term.
 
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