Ganibade
Verified member
Rebranding is the deliberate updating of a brand's image to appeal to target markets and remain relevant. Establishing a distinct brand identity, being aware of market trends, and carrying out market research are crucial tactics for meeting customer expectations. Maintaining consistency in both images and messaging, as well as successfully communicating the rebranding across a range of media, are essential. A effective rebranding approach can also involve resolving any problems from the prior brand and highlighting innovations or improvements.
