Yugocean
Valued Contributor
The small car Tata Nano, launched by Indian industrialist Ratan Tata, was a comfortable, and the cheapest car in the world, which lost to no promotion.
Great Promotion
During launch, everyone was discussing about Nano, news channels, newspapers, social media have discussions focused on it, Nano often made headlines due to political controversy.
So much was the hype that the demand was many times higher than the production. Tata didn't even need to promote it, so he didn't even advertise, and that's where he made a mistake.
Other Car Manufacturers
Other car companies started anti-Nano, promotions, and offred discount on their expensive cars, which included many extra features.
The Chage among people
Gradually, the matter of Nano became cold. Those, who had been waiting for new production for years also had to buy another expensive car to meet their requirement. On the other hand, there was no new promotion due to non-advertising, so there were no new customers either.
Finally
There was no longer a market for new Nano cars. due to non-sales of the car, Tata discontinued it.
Great Promotion
During launch, everyone was discussing about Nano, news channels, newspapers, social media have discussions focused on it, Nano often made headlines due to political controversy.
So much was the hype that the demand was many times higher than the production. Tata didn't even need to promote it, so he didn't even advertise, and that's where he made a mistake.
Other Car Manufacturers
Other car companies started anti-Nano, promotions, and offred discount on their expensive cars, which included many extra features.
The Chage among people
Gradually, the matter of Nano became cold. Those, who had been waiting for new production for years also had to buy another expensive car to meet their requirement. On the other hand, there was no new promotion due to non-advertising, so there were no new customers either.
Finally
There was no longer a market for new Nano cars. due to non-sales of the car, Tata discontinued it.
