Ganibade
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The hierarchical framework that establishes the connection between a business's different brands and the corresponding goods or services is known as brand architecture. It includes the whole brand portfolio of the company and describes the relationships between the various brands. Three typical forms of brand architecture exist: freestanding (independent brands), endorsed (parent brand supports sub-brands), and monolithic (one brand). Clear, consistent, and consumer-friendly brand design makes it easier for companies to strategically position and manage their brands in the marketplace. Developing a robust and unified brand identity requires careful consideration of brand architecture.
